Why are there clicks in my tracking platform that aren’t in Go2mobi?

In certain campaigns, it is possible that a 3rd party tracking platform will show clicks appearing from geos outside of those that you are targeting.  This is often due to the different geo/IP databases used throughout the industry.  What IP database A has identified as a US IP block could be viewed as a DE IP block by database B. 

Very occasionally, due to the nature of RTB, campaigns could get clicks from untargeted geos (in our experience, this generally accounts for a few percent of total campaign clicks). 

For campaigns running on Google AdX, these clicks are due to the Google compliance bots.    

If you have further questions, please email support@go2mobi.com



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