Selecting an Exchange

Go2mobi offers the ability to target all exchanges, or operate on a whitelist/blacklist.  When selecting a specific exchange, we recommend you use in the Inventory tool to see which have the most traffic available for the targeting you require and then split test the top 2-3 exchanges.
It is a very simple process to set up the campaign once and simply clone it to the other exchanges. 

Note 1: All of the exchanges have varying levels of traffic for the different ad sizes available - so please check inventory for the break down when cloning campaigns to ensure your campaigns are always using the banners with the most volume.

Note 2: Each exchange has their own set of compliance rules - so just because a campaign is approved for one exchange does not mean it necessarily will be allowed on all of the others. 


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