When naming your campaign, we recommend including relevant information within the campaign title. Relevant information include the target geo(s) of the campaign, the OS (where applicable), and the offer you're running.
You can add additional information to further differentiate your campaigns, such as including creative dimensions or the phrase "whitelist", for a whitelist only campaigns.
For example, a campaign running in the UK on iOS for Angry Birds could be titled something like this:
UK - Angry Birds - iOS